Communications Manager at The Reef-World Foundation – DL 2 Dec 18

The vision of Reef-World?s communications strategy is to make sustainable
diving the social norm. We are seeking a strategic-thinking and creative
Communications Manager to continue to shape and lead us, and our network of
partners, towards this vision.
*Location: *
Dumaguete City, Philippines (opportunity to work for up to 3 months from
home / another country after 6 months)
10,000 GBP per annum. (~13,000 USD) (dependent on experience)
(There will be a probationary / training period of 4 months at 7,000 GBP
pro rata)
*Length of employment:*
Permanent / Fixed term following a 4 month trial period.
*About The Reef-World Foundation*
The Reef-World Foundation is a UK registered charity with its roots founded
on delivering information on basic marine ecology to fishing villages and
local communities in Thailand since 1999. Today we are operating across the
globe supporting governments and communities to sustainably develop their
coastal resources. Our flagship programme, implemented in partnership with
UN Environment and governments, is the Green Fins initiative which focuses
on environmentally friendly SCUBA diving and snorkelling practices for the
protection of coral reefs and associated ecosystems. Green Fins was first
implemented in Thailand in 2004, and over 500 dive and snorkel operators
across nine countries have since joined the programme. Reef-World is the UN
Environment?s lead technical partner for Green Fins, and oversee all
programme development, capacity building and international expansion.
Reef-World is led by a small but highly effective team of passionate and
dedicated individuals who are driven by achieving lasting conservation
impacts in areas of the world where it is needed the most. The Reef-World
Foundation is subject to UK employment laws.
*Job Description:*
This individual will have the opportunity to craft and deliver global
communication and marketing campaigns to inspire action to address
immediate threats to coral reefs and associated marine ecosystem health.
They will be driven to understand the challenges faced by our local
stakeholders around the world (dive guides, instructors, operation managers
and local resource managers) and use this as inspiration for innovating
Reef-World?s communication content, material and dissemination channels to
empower more individuals to take action for environmental protection around
the world.
In addition to their primary role, they will also support in the delivery
of Green Fins (~25% of time), alongside country partners and teams
consisting of government representatives and NGO?s. Green Fins promotes
best environmental standards for the diving and snorkeling industry and is
currently active in Dominican Republic, Indonesia, Malaysia, Maldives,
Palau, Philippines, Singapore, Thailand and Vietnam.
Tasks would include:
1. Communications Strategy delivery
? Lead on stakeholder engagement, public relations, digital and
communication campaigns, engaging a range of audiences across a diverse set
of geographies and platforms;
? Campaign design, development and implementation; based on results from
analysis of current and past communication campaigns / social marketing
research (or similar);
? Act as the communications contact for outreach partners (press and
media), Green Fins partners (dive and snorkel operators and dive
professionals), general public and symbiotic partners (corporate);
? Design new, manage current and oversee production of marketing, outreach
and capacity building materials associated with Reef-World projects (e.g.
Green Fins materials);
? Manage all articles and publications; with the support of the Reef-World
team, release compelling content that works across a variety of channels
(press releases, news, blogs, articles, publications);
? Lead development of The Reef-World Public Annual Report;
? Design collateral for conferences, dive and travel shows and
international conservation events;
? Alongside Reef-World operational team, represent Reef-World at
conferences, dive and travel shows, and international conservation events;
? Lead recruitment and management of Design and Communications intern.
2. Brand management
? Implement Branding Guidelines within Reef-World and with relevant
? Ensuring all content is on-brand and consistent in terms of style,
quality and tone of voice; and :-
? Maintain branded document templates for Reef-World and Green Fins.
3. Digital development and social media management
? Manage Reef-World and Green Fins social media accounts;
? Plan and execute digital marketing campaigns (e.g. blog, newsletter and
news releases);
? Website management for Reef-World and Green Fins;
? Green Fins fundraising subsite development;
? Green Fins fundraising subsite campaign management; and:-
? Optimize and automate social media management and ROI where possible.
4. Reporting
? Monitor campaign impact and uptake (automate analytics where possible);
? Gather, analyse, interpret and report on social media and marketing
campaign / articles / publication performance statistics and uptake; and:-
? Support the reporting of communication activities and reach to the
Trustees, UN Environment and other grant sources.
5. Green Fins implementation support
? Support in training and capacity building for Green Fins across active
countries and new countries (will involve diving); and:-
? Work closely with Green Fins partners (dive and snorkel centres, NGOs,
national and local authorities) to share lessons across active countries,
support implementation and provide technical advice for enhanced
conservation impact.
*Skills / Aptitudes*
? Proven organisational and project management ability; must be able to
multi-task, prioritise, and meet deadlines;
? Excellent written and verbal communication skills, able to successfully
engage with all stakeholders;
? Proficient in the use of Adobe Creative Suite (Photoshop, Illustrator,
InDesign and Acrobat) and high level of proficiency in MS Office
? Fluent in English, spoken and written;
? Very good SCUBA diving and snorkelling skills;
? Possess good interpersonal skills, agility to think and act strategically;
? A proactive and resourceful team member able to work independently and
remotely across multiple time zones, while maintaining strong
communications with international team members;
? Capable of delivering training and guiding project partners and
stakeholders with a high degree of cultural sensitivity;
? High degree of flexibility, and ability to work against deadlines
(including some nights and weekends), and under frequently-changing
? Adaptable and comfortable with working and travelling around developing
countries (~25% of total time) often with very little notice, and
comfortable with occasional logistical ambiguity;
? Motivated to act independently in advancing program goals while also
being able to take direction and follow organisational procedure; and:-
? Tactful, organized, persistent, sense of humour.
*Qualifications and Experience*
? University degree in communications, journalism, public relations,
marketing or related fields;
? Experience of delivering communication strategies;
? Experience of working with a range of communication partners; and:-
? Confident and capable SCUBA diver trained to a minimum of PADI Rescue
Diver or equivalent and / or at least 70 dives experience.
? Experience in social media analytics and SEO management, including
content marketing;
? Knowledge / experience of societal behavioural change projects and / or
social marketing research;
? Second language;
? Previous knowledge of the diving / tourism industry; and:-
? Previous experience in training and / or education.
*Applications close 2nd December. Interviews (via Skype) week commencing
10th December.*
Please email a *CV and cover letter* summarising your relevant experience,
future aspirations in the marine conservation sector and outlining what you
hope to achieve with The Reef-World Foundation. We will then get back to
you after the team has reviewed your application and let you know if we
would like to pursue your application.
Due to the expected volume of incoming enquiries, the charity does not have
the resources to provide feedback on applications that have not been
accepted. If you do not hear from us by the 21st December then take note
that we have decided not to take your application further.
*Chloe Harvey*
*Programmes Manager*
Mobile Philippines: *+63 949 314 0789 | **+63 905 451 9020 *
Mobile UK:* +44 7967 377 982*  <>|
via Coral List